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Are you proud of your luxury purchase | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
Josh Kolm

Research shows pride is a motivating factor in getting consumers to part with the large amounts of money required to indulge in luxury brands, but marketers in those categories should be wary: it’s a very specific kind of pride, and trying to illicit the wrong kind could come off as snobbish.

http://strategyonline.ca/2014/10/22/are-you-proud-of-your-luxury-purchase/
 

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